Our mission

VRAI’s mission is to create diamond jewelry that inspires beauty, optimism and possibility through the human lens of innovation, the power of continually moving forward and embracing change, and in the beauty of evolution.

We believe fine jewelry can embrace your values and aspire to share the beautiful possibilities of sustainably created diamond and timeless fine jewelry.

Learn more about the Journey of a VRAI created diamond, the master artisans behind each diamond, and what it means to be able to own Just Diamond.

The jewelry we offer is made to order and available in thousands of unique variants. We only use recycled solid gold, never gold plating or vermeil.

As the industry leader in sustainability, we are proud to support global causes and social organizations that move us all forward. Discover the initiatives.


Founded in Los Angeles in 2014 to create a modern, digital-first jewelry business, VRAI designs sustainable fine jewelry and engagement rings for life’s true moments and is today growing around the world as a business unit of Diamond Foundry Inc.

VRAI has showrooms in the US and China, with operations in the UK, EU, Dubai and Canada.

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